ABOUT US
AT ALÚ, WE’RE REDEFINING THE WORD REFRESHMENT
We are the first health beverage on the market with KOSHER, VEGAN & GLUTEN FREE certifications.
Alu is designed for those seeking a refreshing, sugar-free drink option, enriched with vitamins C and E and essential minerals like magnesium and calcium that support your body’s well-being.
GLUTEN-FREE CERTIFIED: ALU is completely free of gluten, making it safe for people with gluten intolerance or celiac disease, without compromising on taste or quality.
VEGAN CERTIFIED: Ensures that ALU contains no animal-derived ingredients and has not been tested on animals, providing an ethical and sustainable option for those following a vegan lifestyle.
Kosher Certified: ALU meets the purity and preparation standards required by Jewish law, ensuring it is suitable for those following a kosher diet.
At ALU, we create more than just a drink — we create experiences.
Our mission is to revolutionize the beverage world with a functional, healthy, and delicious option, enriched with vitamins and minerals, sugar-free, and packed with wellness.
We combine flavor, functionality, and health in a drink designed to be with you in every moment.
ALU invites you to be authentic, enjoy life your own way, and choose wellness without giving up pleasure.
We are the drink of the future — available to you today.
By 2029, ALU will be established as a leading brand in sugar-free functional beverages that promote wellness, with a strong presence in at least five countries, including North America and Central America.
We will stand out for our constant innovation, developing healthy products that meet the needs of today’s consumers.
More than just a drink, we will be a movement — inspiring people to choose wellness and embrace authenticity.
BRAND
VALUES
Innovation with Purpose
We constantly reinvent ourselves to offer sugar-free functional beverages that promote wellness and adapt to the needs of today’s consumer.
Wellness for All
We believe in a balanced life and create beverages that nourish both body and mind, promoting healthy habits without compromising on flavor.
Impactful Expansion
We envision ourselves as a leading brand in sugar-free functional beverages, expanding across North and Central America with a genuine commitment to health and sustainability.
Certified Quality
We hold Kosher, Vegan, and Gluten-Free certifications, ensuring products that meet the highest quality standards and are accessible to a variety of lifestyles.
Authenticity and Freedom
We inspire people to be themselves — to choose what truly makes them feel good, without labels or limitations.
Just Be Yourself!
